Coffee Bean Café logo mocked up on a store window.

Coffee Bean Café is a fictional coffee café that serves breakfast, lunch, dinner and café goods such as cakes and slices. The logo was inspired by the name, containing a coffee bean graphic. Within that graphic is a curved line that represents the steam from a hot cup of coffee. The logo was designed to be inviting to potential customers, offering a very rustic feel and experience in the store.

Coffee Bean Café menu and business card mockup.

It was very important to maintain that inviting vibe across various branding materials, and most importantly, the café menu. As the café is primarily a coffee shop, the coffee menu items run down the middle of the sheet. Breakfast and lunch were positioned to the left as they are the first two meals of the day. Sweets and dinner are on the right, with sweets being the afternoon snack and dinner being the last meal.

Coffee Bean Café paper coffee cup mockup.

Most important of all: the paper coffee cup. No coffee shop can function without a customised paper coffee cup design. As the cup stays with the customer on their way to work, or during a casual coffee date, it's important that the business logo is present during the entire customer experience.